IDENTITY DESIGN

PROJECT INFO

Client: AllDance / Calgary

Category: Stationary Design

Objective: I was asked to create an identity (logo/business card, and stationary) for a wedding dj business in Calgary that could appeal to a LGBT community while not alienating other intended audiences. The final product was to seen as modern  and inclusive. Approach: I created and developed a logo taking its inspiration from Keith Haring, in particular Keith’s dancing stick man, intentionally to utilize an icon of 80’s homosexual artistic culture.

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