Client: Town of Banff / Banff

Category: Environmental Design

Objective: Create theme concept graphics for Town of Banff Canada Day & New Years Eve festivities, to be used for: event signs, posters and full page ad to deliver information on specific activities throughout the evening. The natural environment is important to visitors and residents a like. Its not uncommon to spot the iconic elk within the town site. Approach: In the case of New Years Eve I wanted to choose an iconic animal to be treated as a flat graphic along with patterning and bright colours to convey a fun and joyful concept, that would be bold and expressive. Taking inspiration from Italian, European graphic patterning and colours of crazy socks to develop graphics throughout. Several signs were built for Canada day illustrating various events and guiding visitors to specific locations for timely festivities.